Four years ago, we had an idea. An idea, that if it were to come to fruition, would revolutionize an industry. Historically, an idea has to present a 10% or greater advantage to get a market to move. As ideas go, it was a pretty good one but like anything that can reshape an industry, the work to make it possible couldn’t be achieved overnight. The idea was founded on the premise that we could leverage two specific industry demands have been converging in the data centre market: the rapidly increasing need for higher capacity, flexible, scalable data centre campuses; and the growing concern of the rising cost, and associated environmental impact, of traditional data centre power options.