Our Brand

At Colt, our vision, mission and values drive everything we do. These are more than just words; they’re the beliefs and actions that will make a real difference to our customers. They are also the foundations on which our business has been built, and on which it continues to operate.

Our vision

Our vision is the ultimate goal that we continue to work towards:
To be trusted by all to help organisations to run smarter / faster / further,

Our mission

Our mission sets out how we will get there:

To be Europe’s leading information delivery platform, providing organisations with:

• best in-class customer experience; and
• integrated computing and network services that make a difference to their business

Our brand sets us apart from our competitors. At the centre of our brand sits our ‘Driven’ personality. This represents faster connectivity and our
responsiveness to customers’ needs. Being driven means going further in our commitment to customers, developing new ways of moving their

business forward. Our driven personality is made up of three core attributes:

Bright– We’re an energetic and creative business that’s driven by ideas. We’re restless and passionate about finding innovative and smarter
solutions for our customers

Accelerating– We’re ambitious and driven by performance. We constantly strive to move our business forward by focusing on delivering
ever-faster and more dynamic solutions.

True– Driven by our beliefs and values, we’re true to our customers. We’re authentic, trustworthy and confident of our ability.

Smarter / faster / further is so much more than just technology. We’ve placed our customers at the centre of everything we do. We’ve trained our
people to make smart decisions and empowered them to move fast in implementing them. Above all we’ve developed a culture where, driven by
ideas, performance and belief, we will go further than our competitors to ensure and underpin the success of our customers.

Colt and our customers

We put customers at the heart of every decision we make by anticipating, listening, understanding and responding to their needs. Working with them
as a single team, we aim to build meaningful long-term relationships that are built on trust.

Committing and delivering with speed every time

We will always fulfil our commitments and obligations to customers, partners and colleagues, and won’t compromise on quality. By planning and
prioritising accurately, we will be able to make decisions quickly and take control of issues and opportunities.

Being empowered and accountable

We act in an open and transparent manner. When necessary, we will make brave decisions and will take responsibility for our actions. We will learn
from both successes and mistakes, to make sure that we continue to succeed and move our business forward.

Being agile and embracing change

We are forward looking and open to new ways of doing things. We are adaptable and positive in the way that we overcome problems and challenges
and are flexible in the face of change.

Helping each other succeed

We take pride in everything we do and work towards a common purpose. We support and respect each other, working as one team. We bring together
geographies and business divisions, trusting and believing in each others' capabilities, and sharing in each others' successes.

Our community and environment

We take pride in contributing to the communities in which we work, embracing diversity and respecting different cultures and working styles. We are
mindful of our impact on the environment and seek to limit any negative effect and, wherever possible, to make a positive difference.