HomeCase StudiesPanini Group

Panini Group

Interactive speech recognition lets Panini customers play and win

Panini is the world leader in self-adhesive stickers and trading cards. The Panini Group as a whole publishes around 400 stickers and trading card collections per year, including the popular football albums.

In Germany, Panini Verlags Gmbh decided to celebrate the launch of a new magazine with a series of exciting reader competitions, creating a bespoke competition hotline with automatic voice recognition to enable simple and user friendly entry.

Panini had been a satisfied customer of Colt’s voice services for years, so they turned to Colt and its local distributor StarTech for the deployment of the interactive hotline. StarTech and the Colt specialists worked together to develop a bespoke voice solution within 3 months from project ‘kick off’ to ‘go live’ and which successfully provided an easy and seamless experience for callers.

The project was a complete success and we achieved the goal we had set ourselves. Our close collaboration with Colt and StarTech meant we were able to develop a perfect solution for our readers.- Ronald Schäffer, Director of Distribution, IT and Logistics at Panini Stuttgart

Download the full case study

What's your goal today?

1. Are you on the Colt IQ network?

Our network connects over 31,000 buildings worldwide powering companies such as Hitachi, Atos, Forbes, Arthur D Little, Brussels Airlines and thousands of others. Find out if you're Colt connected now.

2. Learn about digital infrastructure

We've written thousands of guides and white papers, regularly publish content on our blog and host regular events on everything from enterprise network connectivity, to cloud, digital transformation and the hybrid workforce.

3. Join our team

To learn more about joining our team of over 5000 people around the world, and to browse our current open roles visit https://careers.colt.net/.