Peter O’Neill is a Vice President, Principal Analyst at Forrester Research. He serves Technology Marketing Professionals and helps field marketing professionals leverage the digital marketing opportunity; he also advises vendors on new partnership and channel models in an increasingly cloudy industry. His research focuses on international technology industry marketing, with a specific emphasis on field marketing strategy and execution, including the dynamics of interactions between headquarters and field marketing organizations. One particular interest is partnerships, ecosystems, and alliances among vendors.
29 Oct 2012
There continues to be a cacophony of marketing noise from technology vendors about their cloud strategies; while the announcements sometimes include messaging for their channel, many partners are still unsure of their future role in the industry. Nearly two years…