Colt provides Decathlon with a global platform for digital services
Colt delivered a scalable, cloud-ready connectivity solution that enables Decathlon to accelerate digital transformation, enhance customer experiences, and support global growth with secure, high-performance network infrastructure.
Decathlon, the world’s largest sporting goods retailer, embarked on a digital transformation to support rapid global expansion and elevate its customer experience. The goal: move infrastructure and services to the cloud to reduce operational complexity, enable faster service deployment, ensure eCommerce performance at scale, and lower the costs of managing in-house data centres.
The Challenge
As Decathlon shifted mission-critical applications and services to multiple public clouds, the need for high-performance, low-latency connectivity became critical. The company required a global solution that could:
- Deliver a holistic solution with consistent levels of service, quality, security and resilience, with best-in-class after-sales support
- Provide flexible bandwidth that scales up and down in line with workload and consumption patterns
- Ensure low-latency connectivity across multi-cloud environments in AWS and Google Cloud
- Use software-defined network (SDN) infrastructure for fast, frictionless ordering and provisioning of new connectivity
The Solution
To meet Decathlon’s needs, Colt designed and delivered a global, software-defined connectivity solution in partnership with Equinix, AWS, and Google Cloud. The solution provides:
- A high-bandwidth backbone connecting regional hubs in Europe, Asia, and the US, enabling seamless global communication
- Direct, low-latency access to leading public cloud and SaaS platforms
- On-demand connectivity through Colt’s SDN infrastructure, allowing new sites and services to be brought online in minutes
- A PCI DSS-certified environment to ensure secure processing of payment data
This cloud-ready, scalable platform gives Decathlon a robust foundation to support its digital initiatives and global expansion – while simplifying operations and maintaining consistent performance and security across all locations.
The Result
Decathlon has a flexible, scalable platform to support cloud migration, increased focus on digital retail experiences, and continued business expansion. Colt’s on-demand services give Decathlon a single pane of glass for ordering and deploying network connectivity. And with less reliance on in-house IT infrastructure, Decathlon has also cut costs and complexity.

COMPANY NAME
Decathlon
INDUSTRY
Retail
CHALLENGE
To simplify ongoing expansion, enable development of richer customer experiences with faster deployment of new services, ensure ecommerce performance at scale, and cut the cost and burden of managing its own data centres
COLT SOLUTION
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