Demand a new standard in gender equality
March 8th is a date of great importance. Some of my proudest moments in my career have been through initiatives that support women in business, and where I am able I look for opportunities to give back and promote talented women in the workplace.
The theme for International Women’s Day 2017 is #BeBoldForChange – and ‘bold’ is a word I find encouraging, because women do need to be more daring and intrepid in business, and everybody, regardless of gender, needs to be more bold in supporting that.
In fact, just three months into a C-level senior role leading the marketing operation of a disruptive, challenger telecommunications company, one of the mottos our team created for the brand is ‘be demanding’. This is a phrase that resonates with me in the same way “being bold for change” does. We should be more demanding, both of ourselves, not just as women, but as people, and we should be more demanding of the companies we work for and the industries we contribute to.
Being bold and being demanding means that we lean in. Women need to feel empowered to have a seat at the table, both figuratively and literally, in order to contribute strongly to their respective fields. Being bold also means that we take the time to mentor and lift up women around us who show signs of greatness.
Although there are still challenges to overcome, women today benefit from digitally-enabled social platforms – we can learn from each other more easily and share ideas, discuss challenges and best practices. Digital society also enables us to actively seek out younger generations of girls and women to encourage and support their career paths into women in tech.
This year Colt’s Charity Bike Ride hit an impressive milestone. Not only have thousands of kilometers been ridden for children in need, 2018 was the year that Colt cracked the million Euro fundraising mark.