Black Friday and its counterpart, Cyber Monday, are a phenomenon that have become truly global in the last 10 years. Each year, shoppers flock online and to the high street in an attempt to find the best deals.
As they’ve grown in popularity, Black Friday and Cyber Monday have now extended to the whole last week of November, earning its name ‘Cyber Week’.
Cyber Monday was coined in 2005, by the National Retail Federation (NRF). For several years, the NRF had noticed a recurring spike in online revenue and traffic on the Monday following Thanksgiving. They believed it was due to people making purchases from computers at work, where connections were generally faster and people didn’t have children trying to get a sneak peek at gifts.
In 2019, Cyber Week accounted for $143 billion globally – a 15% increase from 2018. This year, in the midst of a pandemic, more sales than ever are moving online, or solely online for areas in lockdown restrictions. For many retailers, the traffic in this period is far above their yearly average, so how can they prepare without wasting money on bandwidth that won’t be used most of the year?
Colt’s On Demand capability brings flexibility to connectivity, using software-defined networking and real-time automation to enable customers to flex bandwidth to meet the increased demand on their services for a short period of time, perfect for the increase in traffic for customers during Cyber Week.
Via the Colt On Demand platform, customers can request connectivity to over 800 data centres, 27,500 enterprise buildings, 180+ cloud locations and the public internet.
Static traffic patterns are a thing of the past and it’s more important than ever to build flexibility into the network, helping meet customer demand as it ebbs and flows throughout the year.
Head to the our On Demand page to find out more.
What's your goal today?
1. Are you on the Colt IQ network?
Our network connects over 31,000 buildings worldwide powering companies such as Hitachi, Atos, Forbes, Arthur D Little, Brussels Airlines and thousands of others. Find out if you're Colt connected now.
2. Learn about digital infrastructure
We've written thousands of guides and white papers, regularly publish content on our blog and host regular events on everything from enterprise network connectivity, to cloud, digital transformation and the hybrid workforce.
3. Join our team
To learn more about joining our team of over 5000 people around the world, and to browse our current open roles visit https://careers.colt.net/.