Black Friday and its counterpart, Cyber Monday, are a phenomenon that have become truly global in the last 10 years. Each year, shoppers flock online and to the high street in an attempt to find the best deals.
As they’ve grown in popularity, Black Friday and Cyber Monday have now extended to the whole last week of November, earning its name ‘Cyber Week’.
Cyber Monday was coined in 2005, by the National Retail Federation (NRF). For several years, the NRF had noticed a recurring spike in online revenue and traffic on the Monday following Thanksgiving. They believed it was due to people making purchases from computers at work, where connections were generally faster and people didn’t have children trying to get a sneak peek at gifts.
In 2019, Cyber Week accounted for $143 billion globally – a 15% increase from 2018. This year, in the midst of a pandemic, more sales than ever are moving online, or solely online for areas in lockdown restrictions. For many retailers, the traffic in this period is far above their yearly average, so how can they prepare without wasting money on bandwidth that won’t be used most of the year?
Colt’s On Demand capability brings flexibility to connectivity, using software-defined networking and real-time automation to enable customers to flex bandwidth to meet the increased demand on their services for a short period of time, perfect for the increase in traffic for customers during Cyber Week.
Via the Colt On Demand platform, customers can request connectivity to over 800 data centres, 27,500 enterprise buildings, 180+ cloud locations and the public internet.
Static traffic patterns are a thing of the past and it’s more important than ever to build flexibility into the network, helping meet customer demand as it ebbs and flows throughout the year.
Head to the our On Demand page to find out more.