Then you should say what you mean," the March Hare went on. "I do," Alice hastily replied; "at least–at least I mean what I say–that’s the same thing, you know." "Not the same thing a bit!" said the Hatter. "You might just as well say that "I see what I eat" is the same thing as "I eat what I see"!” ― Alice’s Adventures in Wonderland, Lewis CarrollIn a recent blog article, James Urquhart discussed the problems of “legacy terms for new models” – specifically in relation to cloud computing. In the article, James mentioned his twitter discussion with Andi Mann on the nature of “applications” and what they mean. This struck a chord – it is a problem that we all face in the IT and business world.