The European Media industry is in the midst of a digital transformation. Multi-channel, multi-screen, multi-format content delivery is driving ubiquitous content demand from customers. The pressure on Media companies to deliver enhanced user experiences anytime, anywhere on anything is going to intensify especially as demand grows for higher HD and ultra HD viewing. Embracing the latest, emerging and flexible ICT technologies is a must for Media companies in order to enable end to end digitisation of their operations, processes and end products. Efficient and adaptable technology is required to make this happen. An ‘Emmy award winning’ infrastructure, such as network, IT, data center and voice, is crucial to success. It’s time to act. The Media industry isn’t alone in the need to address the Tech deficit in its technology infrastructure. Research by Loudhouse recently revealed the majority of organisatons believe their infrastructure needs to evolve over the next two years to meet business needs: voice and communications (88%), data centre infrastructure (90%) and network infrastructure (85%). But the pressure on the Media CIO to digitise the business and evolve its infrastructure to enable this is constrained by the same forces affecting CIOs in other sectors. The Tech Deficit research confirms that despite the need to bridge the gap, the allocation of technology budgets over the next two years is set to remain the same. Continuing budget constraints means that to achieve competitive advantage in the Media industry, a fundamental change is required in terms of what infrastructure to buy, how to buy it and how to manage it.The transformation phase for Media companies is critical and therefore it is important for companies to work with trusted players. That can be an overused phrase in the technology sector, yet it remains highly relevant. Businesses transitioning through this period could easily describe it as ‘make or break’. The need to work with suppliers and service providers that understand both their technology and the role of the departments is key.At Colt we have a long history working with Media companies and have learnt through our partnerships with leading media companies over many years of service. One of our on-going experiences is with EUROVISION, Europe’s largest news and sports content distributor. They, like every other media company was keen to tackle the digital transition. EUROVISION managed this, in part, by migrating to Colt’s pan-European Ethernet infrastructure. The result was a quadrupling of bandwidth capacity and a reduction in costs for the company by 20 per cent per year. Businesses looking to achieve similar results won’t just need any network; they will need a superior, high speed and ultra-performing network capable of meeting customer latency, regulatory and legal needs in an increasingly digital age.