The Tech Industry Channel Is Cloud-Confused; Colt Technology Services Is Well Into It

HomeBlogsThe Tech Industry Channel Is Cloud-Confused; Colt Technology Services Is Well Into It

There continues to be a cacophony of marketing noise from technology vendors about their cloud strategies; while the announcements sometimes include messaging for their channel, many partners are still unsure of their future role in the industry. Nearly two years ago, Tim Harmon and I (Peter O’Neill here) published two reports on this, and earlier this year the Cloud and Technology Transformation Alliance (CCTA) reported that its survey of 229 channel partners in North America revealed that 13% of the partners still lack a cloud strategy altogether and 42% describe their strategy as “nascent” or “evolving.” CCTA also collected the alarming statistic that 65% of channel partners know that they’re losing business because of their cloud shortcomings; that is, the partners know that their customers are asking for cloud services but cannot react.

Recent posts

CEE and EMEA – Routes to recovery

Home ❯ Blogs ❯ The Tech Industry Channel Is Cloud-Confused; Colt Technology Services Is Well Into It Home ...
Continue Reading

Mireia Sospedra Parra

I’ve always enjoyed learning and processing information, and supporting others has always come easy to me. So from ...
Continue Reading

Cyber and network security – adapting to the new normal webinar

In collaboration with Ciena, we explore best practice examples on how to protect your network and how to ...
Continue Reading