Skip to content

The Tech Industry Channel Is Cloud-Confused; Colt Technology Services Is Well Into It

HomeBlogsThe Tech Industry Channel Is Cloud-Confused; Colt Technology Services Is Well Into It

There continues to be a cacophony of marketing noise from technology vendors about their cloud strategies; while the announcements sometimes include messaging for their channel, many partners are still unsure of their future role in the industry. Nearly two years ago, Tim Harmon and I (Peter O’Neill here) published two reports on this, and earlier this year the Cloud and Technology Transformation Alliance (CCTA) reported that its survey of 229 channel partners in North America revealed that 13% of the partners still lack a cloud strategy altogether and 42% describe their strategy as “nascent” or “evolving.” CCTA also collected the alarming statistic that 65% of channel partners know that they’re losing business because of their cloud shortcomings; that is, the partners know that their customers are asking for cloud services but cannot react.

Recent posts

Colt smashes NPS target with an industry-leading score

Colt ended 2019 on a high with its best-ever Net Promoter Score (NPS) of 64 points in Europe. ...
Continue Reading

Colt appoints Vice President of New Business Development

Joining from ADVA, Annette Geuther has a wealth of experience across the industry as well as a solid ...
Continue Reading

Colt targets SAP migration with expanded DCA capabilities at Interxion Amsterdam

Colt adds connection to Amsterdam2, the second Microsoft Azure ExpressRoute PoP at AMS8 London, UK, 14 January 2020 ...
Continue Reading