The Voice Challenge for Multinationals


In previous blogs I’ve spoken about the increased adoption of SIP Trunking, as organisations look to move towards a single converged IP infrastructure, and move away from traditional voice line services. In this post I explore some of the specific benefits for multi-national organisations which may be looking towards consolidating its suppliers across their voice service infrastructure. Increased competition and consolidation within the European IP & Voice market is good news for IT decision makers responsible for IP & Voice procurement – particularly those who operate across multiple European regions. If you are a multinational company managing multiple voice contracts, the challenges are many. Switching to a single vendor framework could be the right solution.The initial challenge is to reduce costs. By building up a roster of multiple providers you are unlikely to negotiate the best deal; economies of scale go out the window. Furthermore, as well as the overt cost – itemised on each months invoices – there is also the hidden administrative and management cost of having to manage multiple, multi-country vendors across different geographies. This can be addressed by moving to one, more flexible, agreement which consolidates all vendors.Whether you are based in the Baltics, Barcelona or Birmingham, multi-national enterprises need a supplier that can offer the following: A telephony network that can flex and grow with you across international branch offices, expertise in pan-European service wrap, understand and deliver regulatory compliance requirements, demonstrate best-in-breed Voice and IT services, and finally provide a centralised sales contact, for ordering, billing and service for contractual ease of use.Furthermore, if the vendor has genuine multi-national credentials then they can scale with you as you grow – wherever that may be. Our own customers state that one of the main reasons for choosing Colt is our pan-European availability and ability to provision a seamless end-to-end service experience across all countries. This spans the capacity to manage the complex task of migrating multi-country numbering onto a multi-country SIP service, as well as utilising Colt’s pan-European network of voice, enterprise connectivity, and direct line connectivity to over 20,000 buildings in 42 major European cities. Colt can provision this quickly and simply. The move from multiple vendors to single supplier is a trend we’re seeing across the IT sector. Colt’s recent report ‘The Tech Deficit’ found that a popular strategy amongst IT decision makers for reducing complexity across IT is the consolidation of suppliers. 63% of Tech Deficit respondents said they saw a benefit in having a single supplier provide a range of different IT service and infrastructure options. ‘Easier to manage’ and ‘significant cost savings’ were the top two benefits cited.So it’s not surprising that we’re seeing customers come to us to provide consolidated voice services. Colt recently worked with global travel supplier trivago, equipping six of its European operating countries with Colt’s SIP Trunking solution, VoIP Access, to ensure a consistent voice solution. In this way trivago could proceed with a single contract, which helps the company as it expands into further European regions and requires additional VoIP availability.In short, a multinational should look to core voice benefits before they outsource their needs to an external supplier. Whether it’s mapping to an existing voice network or laying out entirely new voice architecture.

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