Wholesale is about partnering for success

Ruth Welter, Vice President Global Strategic Alliances at Colt, explains why it's time to leave behind the conventional wholesale model and move towards a new era of partnerships:

• Why the traditional model is no longer fit for purpose
• How to reinvent wholesale partnerships
• Best usage of on-demand services
• Positioning yourself as a solution enabler

The more seamless the experience for you, the greater the benefit to your customers.