Business Messenger service provides Capital Markets firms with secure, compliant mobile messaging
London, UK – 10 December 2015 – HeyWire’s Business Messenger is now available to Colt’s Capital Markets customers across Europe. This safe and easy to use texting app, which adds text to existing business fixed numbers, has been designed to meet customers’ security and compliance requirements around secure communications. It addresses the need for a highly secure mobile messaging service in the Capital Markets sector by ensuring all sensitive business data is encrypted and stored on corporate systems – instead of employee mobile devices – in accordance with MiFID II regulations around record keeping.
The secure messaging app allows Capital Markets’ employees to send and receive text messages with customers either from their desktop or from their mobile device via desktop and mobile apps, keeping their personal mobile numbers private, but still effectively communicating with customers on-the-go.
Given the service uses desk phone numbers, Business Messenger also allows Capital Markets firms to retain client relationships and continue to manage the flow of information, even when individual employees change roles. Moreover, there is no need for customers to install an app on their device because. the service uses standard SMS text messages.
“The emergence of ‘bring your own device’ and popularity of messaging apps creates a challenge for Capital Markets firms. Their employees are using mobile devices and apps to communicate with customers, which means firms need to find a way to maintain security and compliance. This challenge is being compounded by MiFID II regulations, which stipulate that firms must record all transaction-relevant communications across all media, including electronic messages transmitted using mobile apps and services”, said John Loveland, VP of Capital Markets at Colt.
“The HeyWire Business Messenger service allows Capital Markets firms to address this challenge. This user-friendly texting app ensures the security of all data and meets compliance requirements. In an increasingly mobile-centric world, this service performs a crucial role in enabling seamless, secure and easy-to-use communications between firms’ staff and their customers across desktop and mobile platforms,” added Meredith Flynn-Ripley, CEO of Heywire.
All messages sent via Business Messenger are encrypted to AES-256 level, both when in transit and at rest. The service securely stores all data in accordance with the latest Capital Markets industry regulations. Firms have the choice of sending and archiving all messages to their chosen on-premise corporate data or email server: or off-premises in HeyWire’s own secure hosted cloud.
HeyWire’s Business Messenger is supported by Colt’s highly-resilient network and is currently available in the UK, France, Germany, Spain, Ireland, the Netherlands and Belgium. It will be rolled-out into other markets depending on customers’ requirements. The mobile app can also be securely incorporated into a firm’s existing mobile device management environment and pre-integrated with Salesforce.com.
Colt serves more than 400 Capital Markets firms worldwide through a dedicated team of experts. It combines Colt’s network, data centre and market data services with services from the wider Capital Markets ecosystem, to create a connected marketplace. Customers benefit from complete managed solutions, delivered by a single provider, and backed by business-outcome-driven SLAs, that leave them free to focus on their core objectives.
HeyWire provides the leading cloud messaging service for businesses that care about their mobile customer experience management—bolstering customer engagement and sales by directly connecting customers to businesses using two-way, conversational texting. The company is a pioneer in bringing texting to toll free and office phone numbers; and provides award-winning messaging apps spanning contact center agent consoles, mobile devices and the desktop. HeyWire partners with leading providers of customer service solutions, CRM and telephony products to transform customer experience and sales enablement. HeyWire’s proven solution has delivered 8B messages and counting through its mobile messaging platform inter-connected to traditional SMS global networks. HeyWire has been recognized with CTIA’s 2014 Mobile Cloud Emerging Technology Award, the AlwaysOn Mobile 100, OnCloud Top 100 and Global 100 to Watch Awards, as well as the PwC Promise Award. Visit us at www.heywire.com.
Colt provides network, voice, and data centre services to thousands of businesses around the world, allowing them to focus on delivering their business goals instead of the underlying infrastructure. Customers include 18 of the top 25 banks and diversified financial groups and 19 out of the top 25 companies in both global media and telecoms industries (Forbes 2000 list, 2014). In addition, Colt works with over 50 exchange venues and 13 European central banks.
Colt operates across Europe, Asia and North America with connections into over 200 cities globally. It completed the acquisition of KVH in 2014, an integrated managed communications and IT infrastructure services business, with headquarters in Tokyo and operations in Hong Kong, Seoul and Singapore.
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