I’ve talked before about strategy and how Colt is moving with the times, but strategies are a dime a dozen. It’s the execution of that strategy that makes a good business, not the strategy itself.
Here at Colt we do one thing, and we do it well. Now as a strategy that sounds simple, but the truth is far from it.
When we set about planning and building the Colt IQ Network we had a clear aim in mind – to put intelligence in, around, and through the network. But to do this we needed great people, intelligent people, people who could envision, design and architect such a network and the services and applications that would run on it.
Then we needed great assets, high quality fibre, electronics, software, and all this in the right locations – the nexus points where businesses, clouds and datacentres are all aggregating. Although we’re upgrading the core network, this isn’t just about technology, it’s more than that, it’s about taking the network and distributing it to data centres and carrier hotels that are at the epicentre of bandwidth growth in the enterprise. It’s about skating to where the puck is going to be.
Then finally, and most importantly, we needed great customers. What we’re building is an infrastructure for the enterprise of the future. We no longer define businesses by number of employees, sites or revenue, we define businesses by their appetite for bandwidth. Those who get the most out of our infrastructure are not necessarily the large or growing, multinational firms with branches around the world. They may just as well be a small hedge fund shop, or even and augmented reality developer that has a need to consume or move substantial amounts of data quickly, easily, simply, and perhaps even at short notice. An intelligent network is needed to support intelligent and growing businesses.
So what we’re building is the smartest network in the world. Made up of the smartest technology and used by the smartest – and most demanding – businesses. The analysts say that by 2020, 30% of the top firms in every business sector will not exist as we know them today. Why is that? Because they will have evolved to survive in a digital future, or they will have failed to move with the times and disappeared. The change is already happening – by end-2017, two thirds of Global 2000 enterprises will have digital transformation at the centre of their corporate strategy.
It’s these businesses that are demanding more, and we at Colt encourage that. Yes, we actually want our customers to be more demanding, because we know we can handle it.