Last week Colt had the pleasure of hosting some of our Strategic Alliance customers and partners at an event in London. There was a lot of energy in the room and the shared sentiment was that close partnerships will be critical to all our success.
After the pandemic, I first met face to face with customers at Capacity last year, where the main topic of conversation was ‘change’. The change we experienced as individuals during the pandemic; the seismic changes in our market; how our challenges as a business have totally changed and how our customers’ needs have changed.
Our message last week was that change is not the end destination, it’s what happens to us on the journey. The end destination is decided by how we respond to change. To quote the leadership writer and speaker John C Maxwell. “Change is inevitable but Growth is optional.”
We heard from Camille Mendler of Omdia about the market demand and how innovation is breaking some of the old rules. It’s clear that customers expect more from their partners and that aligning to ethics is becoming just as critical as meeting technology needs. Her message to us all was that we need to:
- Automate
- Simplify
- Inspire
It’s a call to action that fits perfectly with Colt’s vision and strategy. We believe it’s time to move on from traditional ways of working within our industry. Sending quotations for a customer location and getting back a quotation via mail is no longer good enough. We need to build the wrap by simplifying and automating the way we do business. And we need to work together with our partners in a smarter way, with on demand, APIs, automation and new consumption based services.
We’re responding to the needs of our customers with global scale and innovation, agility and speed to market and tools which enable the new enterprise. Through these areas, backed up by our commitment to delivering an industry leading customer experience, we believe we can offer customers, and their end customers, exactly what they need.
It was great to see our customers, partners and colleagues face to face and my thanks to our sponsor partner Ciena, all the speakers and the Colt team who helped make the event a success.
To find out more about Colt and how we partner with our Strategic Alliance customers, please get in touch.
Ruth Welter is VP Strategic Alliances at Colt
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