Today we’ve unveiled a fresh new look for Colt – bringing us firmly into the next decade and matching the vibrancy and diversity of our customers and our people. This new look is the culmination of months of hard work by Laura and the Brand and Digital team, who worked with groups across the business. I’m really proud of everyone who played a part.
We last updated our brand in 2015 and a lot has changed since then. Last year Keri Gilder was appointed CEO and we announced a new strategy and plan in November – building on Colt’s DNA and our continued investment in our core network infrastructure, to transform the way the world works through the power of connectivity.
This new look embraces our telco heritage as well as our increasing role as an enterprise enabler, building on our strategy and reflecting the dynamism of our customers – some of the biggest and most innovative companies in the world, from global content providers to enterprises in fashion, healthcare, financial services and beyond.
Our refreshed brand bridges the gap between the business Colt is today and the business Colt is building for tomorrow. In a rapidly changing world, our customers need secure, reliable, flexible connectivity for the digital society to grow. They need a partner who understands the next generation of technologies and standards and one who goes above and beyond to power new experiences.
We have the strategy in place to deliver for them and now we have a look and feel to match.
Yasutaka Mizutani (Mizu) is CMO at Colt